About SynovativeUC: Technology Built Around People
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Simple in use. Innovative in application. Unified in operation.
SynovativeUC is the brand name of Simply Innovative Unified Communications, LLC, a veteran-owned technology consultancy based in Nashville, Tennessee. We connect audio-visual systems, IT infrastructure and unified communications with the hardware, software and business platforms that support everyday work.
Our role is to help you move from a business need to a practical solution: listen closely, design responsibly, document clearly and coordinate the right specialists. We work with businesses, integrators, education and healthcare organizations on planning, configuration, implementation and support.
Good technology should be understandable, usable and maintainable. Those priorities guide our recommendations, alongside compatibility, project requirements and the people who will use the solution.
The Founder
Turning technology complexity into a practical business asset
Founder Eric Clifford Berg built SynovativeUC around a practical concern: technology should help people do their work. Projects become harder when products do not work together, requirements are unclear or a proposal starts with equipment instead of the business need.
His experience as a U.S. Army special operations veteran and an AV, IT and unified communications design engineer informs an approach built on preparation, accountability and coordination. Listen closely. Design responsibly. Document clearly. Bring in the right specialists.
SynovativeUC brings that approach to requirements, drawings, equipment selection and implementation guidance. The aim is to make technology easier to understand, purchase, use and support, with specialist partners coordinated around the project.
The work matters when people can focus on their purpose: teaching a class, collaborating with colleagues or running a meeting. That is the outcome that guides the design.
June 09, 2023 Press Release: Marquis Who's Who Biographical
Recognized for his expertise in UC and AV industry engineering and consulting
Eric Clifford Berg has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
With two decades of excellence in consumer & commercial electronic engineering, Mr. Berg has earned distinction as a UC and AC solutions engineer and consultant, collaborating with numerous AV companies to determine and meet their corporate-wide audio or video structure needs. Since 2003, he has focused his efforts on providing audio, video and network engineering services for commercial and residential applications spanning music, celebrities, Fortune 500 corporations, and government applications. Over the course of his career, he has engineered, built, and installed systems for homes featured on MTV Cribs, a prototype satellite TV signal distribution system, a digital courtroom system for the US Marine Corps, and conferencing solutions for departments of the US Government. He has also provided product-based consulting for such entities as Campbell Soup, Pepsi, City of Hope, Disney Corporation, Cisco, and Microsoft, among other renowned companies.
Prior to beginning his private career, Mr. Berg served honorably in the United States Army from 1997 until 2002. He served as an armament and helicopter electrical weapons engineer attached to the 160th Special Operations Aviation Regiment (Airborne). In recognition of his dedicated service, he was honored with numerous service and combat ribbons to include personal recognition from the then Chairman of the Joint Chiefs of Staff.
Following his military service, Mr. Berg began his career as the founder and chief executive officer of Blue Phoenix Technologies in 2004, which he held until 2010. After this period, he served as an installation technician and field engineer with AVI Systems, Inc. in 2013 until becoming a research and development field applications engineer for Voyetra Technologies/Turtle Beach/Hypersound division in 2015. The following year, he served as a technical sales engineer with Carousel Industries of North America, Inc., subsequently joining York Telecom Corporation two years later as a specialty accounts technical presales engineer. He continues his career as an UC & AV Solutions Engineering & Consulting Specialist through partnerships with companies such as Ricoh USA, Inc., Alobi.io, General Datatech, Zoom Video Communications, Inc., and Cisco Systems, Inc.
Before starting his professional journey, Mr. Berg graduated from a computer network technology degree program (CCNA & MCSE) at Belmont University TN in 2003, with Honors. Then in 2014, he attained an Associate of Science in Electrical Engineering and Communications Technology from ITT Technical Institute, with Honors. He also received numerous industry certifications and AVIXA accreditation(s).
With his continued work and while keeping pace with innovations & his love of helping others navigate the technology changes in the industry, he is expected to be positioned as one of the leading engineers and advisors in the years to come.
